Demanda Mystery Shopper

Every company wants its customers to be enchanted by its products and services. Demanda conducts studies that clearly show which attributes are the most admired and also indicates points for improvement, using quantitative and qualitative methodologies in these diagnoses.

In addition to highlighting the weak and strong points of services and products, Demanda fosters the professional success of its clients by presenting recommendations and suggestions for Action Plans focused on marketing development.

The mystery shopper technique is used in situations where a service must be assessed and sized during normal operations, where other techniques do not provide the required data. In other words, it takes a snapshot of the real service situation, ensuring compliance (or not) with pre-set standards, adding comments that help understand aspects that might have positive or negative effects on its assessment.

The mystery shoppers have social, economic and behavioral profiles that are similar to those of regular customers, in order to ensure that they are not treated differently, avoiding any type of bias in the assessment or in the customer services.

Demanda follows the guidelines drawn up by Brazilian Research Companies Association (ABEP) on ethical procedures, assuring its clients that its conduct will contribute to the success of their businesses and the well- being of their consumers and employees.