True Colors

How did the True Colors concept arise?

Based on personality theories:

• Hippocrates (460 B.C) noted four temperaments or approaches to life: Phlegmatic, Choleric, Melancholic and Sanguine
• David Keirsey and Marilyn Bates published Please Understand Me - Four Types of Personalities: Apollo, Prometheus, Epimetheus and Dionysus.
• Carl Jung (1920) identified four functions: Feelings, Thoughts, Sensations and Intuitions.

Having created the TRUE COLORS concept in 1978, Don Lowry researched some personality recognition studies, focusing on the work of Isabel Myers and Katherine Briggs (1950), developing the Myers Briggs Types indicator method, based on and used for business, education and consulting purposes as a benchmark for professional development. This method encompasses sixteen types of personalities, constituting a break-out of the study by Carl Jung.

Explore this concept in greater depth

There are four basic colors that define the Behavioral Model, with a wide variety of options that lead to endless combinations. People’s personality characteristics are shaped by four colors, with one always predominating.

Why work with True Colors?

• In order to recognize differences, similarities, preferences and styles among people.
• Using these definitions can help settle disputes and uncover potential skills.
• Check consumer behavior patterns
• Adopt language (advertising, marketing or organizational) to the target, in compliance with the specific characteristics of each public.

Benefits

For Marketing Strategies

• Focus on Class A clients
• Launches of specific products
• The right products for the right customer

For Communication

• Closer relationships between Customers and Companies
• Guidance for tight-focused communication campaigns
• Better use of current databases
• Support for creating new concepts by advertising agencies

Sales and Services

• Training the sales staff in approaches tailored to different types of customers
• Refresher courses in sales and services
• Increase in cross sales