Exploring Opportunities Program for Institutions of Higher Learning

This regular research program provides updated market information that is especially useful for the management of Institutions of Higher Learning all over Brazil.

This Program consists of six independent research modules:

• Module 1: Student Brings in Student Deploy the influence of current students as motivation and a magnet for new students.
• Module 2: Attracting Future Undergraduates Develop a communication program based on surveys, focused on encouraging future undergraduates to decide to study at your Institution.
• Module 3: Attracting Future Graduate students Develop a communications program designed to encourage future executive education, specialty, graduate and MBA students, identifying interests by fields of professional specialization.
• Module 4: Linking the Institution With Local Companies Develop a program building up closer links between the Institution, companies in its area of influence and its alumni.
• Module 5: Website that is easy to access and browse Assess the usability of websites with future students, identifying strong points and areas for improvement.
• Module 6: Better Reception Services Assess how students and potential students are welcomed at your Institution, personally and over the telephone.