DEMANDA HEALTH

Market research in the medical field requires special care, due to its specific characteristics:

• Practitioners must comply with stringent standards of conduct;
• Practitioners use medical terms unknown to most people;
• Patients with a wide variety of pathologies may be nervous, frightened, inhibited, needy, embarrassed, etc.

Well aware that these factors may also influence the data explored through the survey and consequently the analysis of the findings, studies in this field must be conducted by professionals who are highly trained for these functions. This is precisely the reason behind Demanda Health, a department set up in 2000 at Demanda Pesquisa and Desenvolvimento de Marketing® in response to rising demands from the medical and pharmaceutical industries for specialized research services.

Demanda Health treats the medical field with special care: its staff has ample experience in this field, working mainly with projects for the pharmaceutical industry and ensuring top quality data collection and analysis through these surveys.