Automotive Industry

Some examples of projects we made for the Automotive Industry:

• Secret shopper in client´s and competitor´s dealers;
• Car clinics
• Ethno with truck drivers
• Early buyer and new car buyer studies
• Tires market size and shares with digital recording
• Distribution check of car parts
• Advertising tests, with focus groups and face to face individual interviews
• Expo surveys to evaluate satisfaction of company´s booths and vehicles
• Shadow test driving
• Usability of vehicle manual
• Usability of car and trucks features
• Car, trucks and bus fleets studies
• Studies on replacement parts sales in automotive shops, etc.

Studies were conducted along the years for companies such General Motors, Volkswagen, Ford, Hyundai, Volvo, Scania, Fiat Allis, Codema, Mercedes etc.

We have to mention, also, that, we had a strong experience of consultancy to install telemarketing operation centers in 35 dealers of the following vehicle makers: Volkswagen, Ford, Scania, Volvo, Random, JICASE and Mercedes. Those centers were dedicated to sell parts, maintenance services and support the sales of new and used cars. Telemarketing consultancy brought us strong experience on how the dealer´s business is made and how the profit is obtained.