To test access and use by real-life consumers to websites: speed of learning how to navigate, efficiency of use, memorability, number of errors and subjective satisfaction after use.
Test Type
Individual exercise consisting of accessing and using the website, performing pre-set tasks that are monitored in real time by an experienced researcher and recorded on software following the movement of the mouth and the places visited. Users were encouraged to comment aloud on their thoughts as they explored the website.
Sample Size
The observing researcher encouraged the users to find what they were looking for by themselves, with five to eight users per website. The interviews were conducted sequentially, with in-depth investigation of all browsing aspects where difficulties were identified. Thus, the second interview extended the knowledge obtained in the first interview and continued in sequence subsequently.
Sample Selection
Users in the target public this is not a test for professional web designers.
Venue
In quiet locations equipped with computers and broadband internet access, complete with software to monitor browsing activities, a video camera and a room for the respondent and the researcher. Additionally, independent observation rooms may be used for real-time monitoring with additional projection on the computer screen.
Test Conditions
Users may not smoke, chew gum or have anything in their mouths that might distract them. Before the test begins, a general explanation of the project is given, with the observing researcher staying as neutral as possible.
Test Duration
Some forty to sixty minutes for each user, encompassing the initial explanations through to completing the tasks and filling in the subjective assessment questionnaire and recommendations. In general, a study is completed within a week of the briefing meeting with the client.
Incentive for Participants
Each respondent was given a small gift as a token of appreciation for participating in these tests