To identify the main personality traits of consumers in order to define sales and communications strategies addressing different groups of consumers
Application
Applicable to any study as a set of closed questions including questionnaires and respondent screeners.
Statistical Approach
Factor and cluster analyses.
Duration
Extension of up to ten minutes of the basic questionnaire.
Cross Referencing
These findings may be presented as important information can be obtained, leading to more pertinent and solid conclusions on the collected information.
Reason for deciding to include COLORS in the study
In order to recognize differences, preferences and styles among different customers.
In order to communicate and convince consumers more effectively, by heightening awareness through approaches tailored to their specific characteristics.
Outcomes
Fine-tuning recommendations for methodological strategies.
Identification of the right product for the right customer.
Better use of the databases.
Presentation of new concepts to advertising agencies.
Training sales people in how to approach different types of customers.
Increase in cross-sales.