Develop in-depth knowledge of the strong and weak points of the company in terms of its competitors, from the standpoint of its employees.
Identify the links between the brand and the corporate culture, and the opinion of professionals in this segment.
Methodology and Sample
Two focus groups: one with company employees and the other with job seekers, totaling twenty participants.
Creative Approach
Presentation of visual and verbal concepts in order to stimulate positioning.
Duration
120 minutes per group.
Outcomes
Identification of the perceptions of the client among the participants.
Surveys of opportunities for strengthening the brand.
Understanding of the outflow of talents and the inflow of new professionals.
Comparison with main competitors: internal x external image
Recommendations
How to reposition the brand.
Campaigns for retaining talents.
Communications message for bringing in new talents.
Best channels for attracting new talents.
Concept of the brand x competition.
Duração dos testes
Aproximadamente 40 a 60 minutos por usuário, desde a orientação até o cumprimento de tarefas e o preenchimento de questionário de avaliação subjetiva e recomendações.
Em geral um estudo completo é feito em uma semana depois da reunião de briefing com o cliente.
Incentivo a participação
É dado a cada participante um brinde como agradecimento pela participação nos teste