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Demanda presents Masterclass at EphMRA 2013

There is an increasing demand for market research studies in the so called “Emerging markets” creating opportunities and challenges for pharmaceutical marketers and of course pharmaceutical market researchers. A closer look at the fieldwork opportunities and barriers in these countries is necessary both in terms of feasibility of the various data collection methods for health care professionals including, reasonable sample sizes but also on fieldwork quality and sample coverage. A deeper look is essential not only for industry market researchers but also for full service agencies and fieldwork providers subcontracting fieldwork in these countries.

The Masterclass dug deeper into these issues with focus on Brazil, provided EphMRA delegates with information on fieldwork reality and future outlooks in the country, competencies needed/ legal and technical restrictions, sample structures and reliability, methodologies that do/don’t work.