Articles

• “Ethnography approach: Possibilities and challenges in market research”. Author: Luzia Celeste Rodrigues, MSc
• “Ethics: Essence for Sustainability” PAULA, Gabriela O. de / CAVALCANTI, Rachel N. (2000) Elsevier Science Ltd. PH:S0959-6526(99)00321-2, Journal of Cleaner Production 109-117/8.
• “segmentation through the consumer’s personality - A Brazilian Experience”. ESOMAR Latin-American Conference - Rio de Janeiro Silvio Pires de Paula, October 25 – 27, 2006