ADD + IMPACT ®

Advantages

What are the advantages of the add+impact® methodology?

• Material displayed in individual interviews to obtain personal replies, without being influenced by other opinions or stimuli.
• Material displayed three times, alone, instead of being interspersed with other items, in order to produce clear replies.
• Open and undirected questions asked initially in order to obtain top of mind impressions, with no other influences.
• Replies recorded: the respondent can speak freely and naturally.
• Spontaneous comments indicate what is important for the respondent in terms of the creative approach and the brand.
• Self-completed questionnaire ensures true replies, in emotional and rational terms:
• Brand and Link Perceptions compared to a control group.
• In-depth analysis in order to understand the impact of the communication on the brand.