Services

ADD + IMPACT ®

Background

Connecting Brands and Clients
Established in 1991, the add+impact® system is licensed to operate in more than fifty countries. It has been deployed in Brazil by DEMANDA Pesquisa e Desenvolvimento de Marketing since 2005, as the official representative of this method. Its clients include, Clorox, ICI, Sara Lee, Heineken, Wal-Mart, Toblerone and Carbonell.

The add+impact® System
The add+impact® system was developed by analyzing more than 100,000 individual responses, based on the latest discoveries of how people accept or reject advertising all over the world. As it is the latest structured system for pre-testing and monitoring communications, it gathers together the best qualitative and quantitative research practices through analyzing the hits and misses of more conventional methods.

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