DEMANDA

What are the comparative advantages of the add+impact® system in terms of other systems available on the market?

It can be used for any communications item (commercials, printed matter, packaging, radio, etc.) at any stage of development (definition of positioning and creative approach, story-board, animatics, etc).
Allows the findings to be compared of all the tests, including those with the competition.
Allows the track-record to be monitored (Tracking).
Effective with a minimum sample of only 75 interviews.
Fast (two to three weeks).
Addresses specific aspects of brand positioning and communications goals.
Allows Benchmarking with more than 4,000 tests conducted.