ADD + IMPACT ®

Analysis

Integrated add+impact® analysis

The analysis conducted by the add+impact® system integrates the best aspects of the qualitative and quantitative approaches in order to process all the data required for the survey as efficiently as possible. It blends an analysis of the content of the spontaneous replies to the open questions with the scoring reached through comparisons of the level reached by efficient advertisements (benchmarking).

Through this tool, the following aspects can be assessed:

1. Measuring reactions in greater depths

2. Diagnoses: How? Why?

3. Determine the impact on the brand

4. Offer insights for the Action Plan